Analysis Tools and Advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool with the help of which we can integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out independent analyses. It only serves to manage and play out the tools integrated through it. However, the Google Tag Manager records your IP address, which can also be transferred to Google's parent company in the United States.
The use of the Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on their website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Sec. 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
The company is certified under the "EU-US Data Privacy Framework" (DPF). Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of stay, operating systems used, and origin of the user. This data is aggregated into a User ID and assigned to the respective terminal device of the website visitor.
Furthermore, with Google Analytics we can record, among other things, your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement the collected datasets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and Sec. 25 para. 1 TTDSG. The consent can be revoked at any time.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com.
The company is certified under the "EU-US Data Privacy Framework" (DPF). Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout.
More information on handling user data at Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics
Google Signals
We use Google Signals. When you visit our website, Google Analytics records, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to generate anonymous statistics on the user behavior of our users.
Google Optimize
We have integrated Google Optimize on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter Google Optimize).
Google Optimize allows us to optimize our website by performing tests (A/B testing) and personalizations of the website. For this purpose, Google Optimize processes the IP address of the website visitors. The collected personal data can then be processed by other analysis tools.
The use of Google Optimize is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the optimal design of their online appearance. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Sec. 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., for device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Further details can be found in the provider's privacy policy at: https://business.safety.google/adsprocessorterms.
The data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks
Google Ads & Remarketing
The website operator uses Google Ads & Remarketing. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed on the basis of the user data available at Google (e.g., location data and interests) (target group targeting). We as the website operator can analyze this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and Sec. 25 para. 1 TTDSG. The consent can be revoked at any time.
Target Group Formation with Customer Match
For target group formation, we use, among other things, customer match from Google Ads Remarketing. In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and logged into their Google account, they will be shown matching advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly often. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and Sec. 25 para. 1 TTDSG. The consent can be revoked at any time.
More information on Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy.
The company is certified under the "EU-US Data Privacy Framework" (DPF). Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov